WATCH · 10 SEC
Christen Broz
A single mom of four who successfully transitioned to business ownership from the healthcare industry. She sold $2.5mm in her first 24 months of her business being open.
STEP 1 OWN IT
A Better Business Model
Go Painting is built around long-term B2B commercial relationships, not one-off residential jobs. Our enterprise systems are designed to help you secure and scale repeat business across multiple corporate properties and portfolios, creating reliable, recurring revenue opportunities.
2007
Operating since — built by operators, not marketers
20+
Active operational locations across the United States
100%B2B
Zero residential jobs. Not a side line — the only line.
Built to Help You Scale
Leave Nights and Weekends Behind
No emergency calls. No late nights. No weekends on the job site. Because our commercial painting projects are planned strictly during standard Monday–Friday business hours, you can build a successful B2B operation without sacrificing your lifestyle.
You Don’t Need to Be the Painter
You’re building a business enterprise, not climbing ladders. Our owner-executive model keeps you focused entirely on growth and high-level strategy. We provide the operational systems to help you source, vet, and secure professional 1099 subcontractor crews — a flexible model that lets you add capacity as you win work, instead of building a payroll ahead of it.
We Help Open Doors
Get a head start in your market. Through our national accounts and property management industry associations, Go Painting owners gain direct networking and business development opportunities with key institutional decision-makers.
Relationships Over One-Off Jobs
This isn’t transactional retail work. Our commercial painting franchise model is centered around earning multi-year repeat business and building lasting partnerships with property managers, HOA boards, facility teams, and corporate ownership groups.
Hands-On Support That Actually Shows Up
We don't just coach from the sidelines. From comprehensive onboarding and weekly strategic training calls to flying right into your territory to help with estimating, commercial prospecting, and trade shows, we work alongside you to help you win contracts.
The work is everywhere
These are the projects our owners paint.
Every one of these was painted by a Go Painting owner. Now think about how many buildings like these sit in your market.
STEP 2 TRUST IT
The numbers, in the open
Investment
Overview
Built for corporate professionals and growth-minded entrepreneurs who want a highly scalable B2B business, without the heavy overhead, inventory, or retail storefront costs of a traditional franchise model.
| Franchise Fee | $59,500 |
| Royalty | 5%–7% based on revenue volume |
| Required Net Worth | $150K |
| Required Liquid Capital | $50K |
| Estimated Initial Investment | $136,700–$180,200 |
Where it comes from
Our History
It started with three guys and a simple idea: B2B commercial painting could be done better, with stronger relationships, better systems, and more repeat business.
In 2007, the foundation of Go Painting was built in Las Vegas, Nevada. What began as a regional contracting operation quickly gained traction through consistent quality and long-term property management relationships. The business expanded into Salt Lake City (2010), followed by Phoenix (2013) and Boise (2018) where each new market reinforced the same formula: do great work, build trust, and earn recurring commercial business.
After 15 years of solid operating experience, that original vision transitioned into a national franchise network in 2024. Built by actual commercial operators who lived the business first, Go Painting launched its franchise expansion with a footprint of over 20 active operational locations already running across the United States. Today, we’ve packaged that proven multi-market system to help new franchise owners scale their own markets without reinventing the wheel.
2007
Las Vegas
2010
Salt Lake City
2013
Phoenix
2018
Boise
2024
National — 20+ locations
The proof wears a name
Meet Owners Winning With Go Painting
WATCH · 10 SEC
WATCH · 15 SEC
Alex Valenzuela
With hands-on support from the Go Painting corporate founders, Alex landed his first major project at nearly $500k. Just months later he closed a $900k project entirely on his own. In his first 12 months, he sold $1.8mm in business.
WATCH · 10 SEC
W.P. Roe
Landed a six-figure commercial project, then used our B2B relationship framework to win a second one with that same customer soon after. He sold $800k+ in his first 12 months.
OWNER № 0XX — could be you
Your name, your market, your number. The wall grows one owner at a time.
Find out which territories are available in your market →THESE ARE THE TEASERS. THE FULL INTERVIEWS HAPPEN LIVE — YOUR PATH TO OWNERSHIP INCLUDES TALKING TO REAL OWNERS.
You’re thinking it
The hard questions
You’re doing due diligence. Good. That’s the kind of owner we’re looking for. Below are the questions candidates actually ask, answered without the brochure voice.
What does it actually cost to get in?
Franchise fee $59,500. Estimated initial investment $136,700–$180,200, with $150K net worth and $50K liquid capital required. Royalty runs 5%–7% by revenue volume. Every number sits in the FDD — Item 7, in writing.
Do I really tell my golf buddies I bought a painting franchise?
Say it plainly: everyone’s chasing AI; property managers still need painters every single year. Boring demand, recurring contracts, no venture roulette. The people who get it will ask for your number.
Is commercial painting recession-resistant?
Buildings need repainting on a cycle no matter what the market does. For property managers it’s maintenance — budgeted annually, not a discretionary spend.
What does the home office actually do for me?
Weekly training calls, estimating support on major projects, national account introductions, and operators who fly into your territory for prospecting and trade shows.
Why is nobody else B2B-only?
Residential is the easy on-ramp, so every franchise brand crowds into it. B2B takes systems, relationships, and patience before it compounds — which is exactly why nobody else commits to it, and why the lane is defensible.
Numbers checked. People named. Still skeptical? Perfect.
The next step is just a calendar. Bring the hard questions to a 20-minute call.
Book a discovery call
Talk to real owners — unscripted, on your path to ownership
STEP 3 BUILD IT
Your Path to Ownership
- WEEK 1
Intro Call (Let’s Meet)
We’ll get to know you, share the Go Painting story, and see if there’s a natural culture fit on both sides.
Brand Deep Dive Webinar
A closer look at how our operational model works, including our proprietary software, support systems, and the daily workflow of an owner.
Territory + Opportunity Review
We’ll evaluate your local metropolitan market, review the Franchise Disclosure Document (FDD), and look at what your regional commercial real estate opportunity looks like.
- THE FULL INTERVIEWS LIVE HERE
Talk to Real Franchise Owners
Total transparency. Speak directly with active Go Painting franchise owners to get honest, unfiltered feedback about running the business.
Leadership Call
Connect directly with executive leadership—including CEO and President Shaun McMurry—to discuss corporate vision, growth strategies, and expectations.
Define Territory + Financial Readiness
Align on your protected geographic territory boundaries and confirm your capital allocation is set up for a successful business launch.
- DECISION
Meet the Team Day
The final step. Meet the home office team, experience the culture firsthand, and decide if this is your next entrepreneurial move.
SEVEN STEPS. MOST CANDIDATES WALK THEM IN 6–8 WEEKS.
Own it · Trust it · Build it
Ready… Let’s Go.
Owner results are individual outcomes reported by the owners named and are not a representation or guarantee of the results any owner will achieve. See Item 19 of our Franchise Disclosure Document for the basis of any financial performance representations. Investment figures per current FDD.